SAERO -2.57°C DAEGU

Year. 2024
Usage. Pop up store
Floor Area. 350 sqm
Client. OOB Company
Services. Space Design & Branding
Address. 50, Dongseong-ro 2-gil, Jung-gu, Daegu, Korea

The coldest cave is intuitively represented at a temperature of -2.57°C, and it is a spin-off version of the previous pop-up. This pop-up store, designed with the unique concept of "The coolest new cave in the hottest city, Daegu," incorporates the seasonal characteristics of summer. It features experiential content that allows visitors to fully enjoy the refreshing atmosphere, including an ice cave mural, anice flower enchanted tunnel, and an ice garden.