RIIZE PARK

Year. 2025
Usage. Pop up store
Floor Area. A: 97 sqm ㅣB: 55 sqmㅣC: 14 sqmㅣCafe: 17 sqm
Client. SM Entertainment
Services. Space Design & Branding
Address. 57 Seongsui-ro 20-gil, Seongdong-gu, Seoul

WE LITTLE RIIZE is a character drawn and created by the members of RIZE themselves, with Shotaro's “Rizko,” Eunseok's “Songdol,” Sungchan's “Urakbam,” Wonbin's “Tonandeok,” Sohee's “Tomboy,” and Anton's “Mongryongi,” leading the K-pop rookie character phenomenon with designs and names that utilize their personalities.

Since its first appearance in February 2024, Lilaz has been reborn as an MD for various categories and has quickly captured the hearts of fans around the world, and has also been featured in various media outlets, including collaborations with brands in various fields, and even the character has become a hot topic due to its 'top-tier stardom'.