ASEPA WEEK - DRAMA CITY

Year. 2023
Usage. Pop up store
Floor Area. 130 sqm
Client. SM Entertainment
Services. Space Design & Branding
Address. Starfield COEX Mall 513, Yeongdong-daero, Gangnam-gu, Seoul, Korea

The pop-up store, celebrating the release of aespa's mini-album Drama, is themed around one of the album's concepts, "Giant." The space features a photo zone where visitors can meet the members, who shine with presence amidst a vibrant, neon-lit cityscape. It also includes a sales zone where both the album and merchandise (MD) can be purchased together.